White Space Mapping

White Space Mapping – Seeing the Future Beyond the Core

Exploring white space in innovation, is exploring under-served markets or businesses that are outside the core product portfolio of an organization. White space is where unmet and unarticulated needs are uncovered to create innovation opportunities.

http://www.innovationmanagement.se/2013/06/13/white-space-mapping-seeing-the-future-beyond-the-core/

http://www.businesstoday.in/magazine/focus/meaning-of-the-word-whitespace/story/17200.html

White Space Mapping – Brief Explanation
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White Space Mapping is mentioned in the book ‘Permanent Innovation.” Principles of Innovation

Updated on 25 May 2019, 18 October 2016