White Space Mapping – Seeing the Future Beyond the Core
Exploring white space in innovation, is exploring under-served markets or businesses that are outside the core product portfolio of an organization. White space is where unmet and unarticulated needs are uncovered to create innovation opportunities.
White Space Mapping – Brief Explanation
White Space Mapping is mentioned in the book ‘Permanent Innovation.” Principles of Innovation
Updated on 25 May 2019, 18 October 2016