White Space Mapping

White Space Mapping – Seeing the Future Beyond the Core

Exploring white space in innovation, is exploring under-served markets or businesses that are outside the core product portfolio of an organization. White space is where unmet and unarticulated needs are uncovered to create innovation opportunities.



White Space Mapping – Brief Explanation


White Space Mapping is mentioned in the book ‘Permanent Innovation.” Principles of Innovation

Updated on 25 May 2019, 18 October 2016