Principles of Innovation
Innovation is the process of creating new ideas and turning them into new business value.
1. Innovation is essential to survival, and all innovation is strategic.
2. There are four types of innovation: incremental improvements to products, technological, business and management processes and business models, breakthrough products & technologies, new business models, and new ventures.
Organizations have to make efforts in each of the four types in appropriate proportion.
3. The longer you wait to begin innovating, the worse things will get.
The lack of innovation can significantly diminish their future prospects. The competition isn’t
waiting, and if you are late, you are up against bigger barriers.
4. Innovation is a social art; it happens when people interact with one another.
5. Innovation without methodology is just luck.
You have to develop and apply right methodologies, to make the shift from luck to consistency, predictability, and sustainability. Without the right innovation methodology you’re risking far too much – you’re risking your future.
6. All four strategic innovation viewpoints are critical to success.
The innovation methodology has to leverage all four viewpoints: Top-down, Bottom-up, Outside-in, and Peer-to-peer.
7. Great innovations begin with great ideas; to find them, identify unknown and unmet needs.
There are dozens of tools that you can apply to come up with new ideas.
8. Ready, Aim, Aim, Aim, Fire.
Effective innovation requires very careful targeting. Why? Because there are so many possibilities to chase that you have to make sure you’re going after the right ones. Besides which, innovation is expensive both in terms of cash and time, and good aiming enables you to use your resources wisely.
9. Prototype rapidly to accelerate learning.
Prototyping is converting the verbal idea into more concrete form. It can even be a drawing to start with and can go up to a working model. It can be a pilot plant if it is a production system. Ideas mature as various levels of prototypes of being made. Many others also contribute their knowledge (information, theory and experience) in the process.
10. There is no innovation without leadership.
From Permanent Innovation – Langdon Morris
The Definitive Guide to the Principles, Strategies, and Methods of Successful Innovators
http://www.innovationlabs.com/publications/ You can download the book after giving your email from the page.
Some Additional Points on Innovation from the book “Permanent Innovation”
Creativity is a behavioral or cognitive process whose outputs are ideas. Innovation is an entrepreneurial or managerial process whose outputs are products and services.
Ideas are the raw materials of innovation.
A study at Dupont showed that it took 3000 ideas to attain one new business idea that actually made an impact in the market place.
GOOGLE’s 9 PRINCIPLES OF INNOVATION
CHIEF SOCIAL EVANGELIST GOPI KALLAYIL SPELLED OUT THE TECH GIANT’S SUCCESS RECIPE.
1. INNOVATION COMES FROM ANYWHERE
2. FOCUS ON THE USER.
3. AIM TO BE TEN TIMES BETTER
4. BET ON TECHNICAL INSIGHTS
5. SHIP AND ITERATE
6. GIVE EMPLOYEES 20 PERCENT TIME
7. DEFAULT TO OPEN PROCESSES
8. FAIL WELL
9. HAVE A MISSION THAT MATTERS
Marissa Mayer in 2008 with Google gave a similar but some different principles
Principles of Innovation – National Association for Healthcare Quality
1. Make innovation a part of the culture.
• Innovation has to be part of our culture. Organizations must encourge and make continuous improvement and innovation a part of the routine.
2. Take risks.
• 96% of innovations fail (Doblin Group).
Organizations must be willing take this high risk and be ready to fail many time in order to
learn and come out with an innovation which ultimately leads to great success.
3. Be our own critic.
• Be honest about what research/data reveal about your organization’s performance in various parameters.
4. Build the innovator group.
• Identify effective innovators in the organization and form groups with the freedom to do the thinking with special facilities.
• Encourage creativity and outside-the-box thinking. Acknowledge and encourage people who think
5. Limit constraints. Cultivate creativity.
• Ask “Why?” rather than ”Why not?” Accentuate the positive.
• Truly promote change and look for opportunities to change.
• Don’t establish too many constraints on innovation—allow and support wildly innovative ideas.
6. Awareness of future.
• Anticipate the future customer needs and quality issue that are likely to come up in delivering products and services.
• Learn from the past. Revisit what had value and why.
7. Diminish risk by allowing for adequate time.
• Move fast-selecting/implementing innovations. Time spent researching and vetting every possible
outcome can help reduce significant risk.
Criteria for Innovation Evaluation
1. Lead the customer to a superior alternative.
• Give them what they don’t yet know they need by anticipating future needs.
2. Maintain focus.
• Aim for depth (execute a few ideas for programs/products expertly) rather than breadth (attempting to accomplish too much, leading to ineffectiveness).
• Align innovations with strengths.
3. Add measurable value
• Consider and implement ideas that have the potential to produce revenue.
• New programs and products should increase participation and membership (value-added outcomes).
4. Think differently. Execute differently.
• Make minor or major changes to fit current needs.
• Consider new constructs and models not previously implemented in healthcare organizations. It can be a product, process, or program.
5. Keep the customer in mind. • Design programs and products with the voice of the customer in mind, making sure to include testing.
6. Strive to create win-win situation.
• Develop new ways to collaborate and cooperate with states or other associations while improving national products/programs while including key stakeholders early in the process.
• Create a win-win situation for NAHQ and its customers.
Innovation Related Articles in this blog
Innovation – Strategic Issues and Methodology
Idea Generation in Organizations
The Eureka Factor – Creative Insights and the Brain
John Kounios, Mark Beeman
Random House, 09-Apr-2015 – Psychology – 288 pages
Where do great ideas come from?
What actually happens in your brain during a ‘Eureka’ moment?
How can we have more of them?
8 Pillars of Innovation – Article by Susan Wojcicki – VP Advertising of Google
More articles on principles of innovation
Robert O’Keefe, (2013) “Applying Principles of Innovation to Curriculum Revision”, International Journal of Innovation Science, Vol. 5 Issue: 3, pp.173-178.
This paper expresses the view that principles and concepts traditionally identified with Industrial Innovation can be productively applied to activities that are related to the creation of new courses and to the revisions of existing courses that comprise academic programs.
Updated 25 May 2019, 29 November 2017, 29 November 2014