First Professor of Marketing
Taught first university course in marketing. 1902
History of sales methodologies
History of Marketing
Hans Domizlaff, 1939, Brand Technology, 22 laws of advertising
The Rise of Marketing and Market Research
H. Berghoff, P. Scranton, U. Spiekermann
Springer, 29-Oct-2012 – History – 312 pages
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Rowntree and the Marketing Revolution, 1862-1969
Cambridge University Press, 2006 – Business & Economics – 768 pages
Old School: 5 Killer Examples of Content Marketing in History
by Shayla Ebsen on 04/01/2013
1904: Jell-O recipe book
J.L. Stearns of Elmore Country was marketing here yesterday.
Vol. 1, No. 1, September, 1908
Advertising – An Essay in 1909
Scientific Management in Marketing
Definition of Marketing by Butler
Western Australia Wheat Marketing Act
Marketing Methods (1918) by Ralph Starr Butler
The elements of marketing,
Author: Paul Terry Cherington
Publisher: New York, The Macmillan Company, 1920
Brand Management 1931
McElroy’s memo made good sense to P&G management, and its proposals were approved up the corporate hierarchy and endorsed with enthusiasm by President Deupree.
Thus was born the modern system of brand management.
Philip Kotler published his first edition of “Marketing Management” in 1967.
Kotler’s original goal was to write a textbook to use in his own classes but he was delighted and surprised to see his become a big success.
Kotler joined the Kellogg School faculty in 1962 and is now the Distinguished Professor of International Marketing.
Updated on 5 August 2019, 20 July 2019