Corporate Theory – Todd Zenger

Corporate Theory – it is a guide to the selection of strategies

I offer what I call the corporate theory, which reveals how a given company can continue to create value. It is more than a strategy, more than a map to a position—it is a guide to the selection of strategies. The better its theory, the more successful an organization will be at recognizing and composing strategic choices that fuel sustained growth in value. – Todd Zenger, in an Harvard Business Review Article, 2013

http://hbr.org/2013/06/what-is-the-theory-of-your-firm/ar/1

We may think of entrepreneurs as scientists. They engage in theory development about possibilities and associated testing.

Entrepreneurs as Theorists
Teppo Felin and Todd R. Zenger
Strategic Entrepreneurship Journal
3: 127-146 (2009)

Teppo Felin – Google Site
https://sites.google.com/site/teppofelin2/

What Sets Breakthrough Strategies Apart
Magazine: MIT Sloan Review Winter 2018 Issue
Innovative strategies depend more on novel, well-reasoned theories than on well-crunched numbers.
https://sloanreview.mit.edu/article/what-sets-breakthrough-strategies-apart/

Updated on 5 August 2019, 4 June 2014