Corporate Theory – Todd Zenger

Corporate Theory – it is a guide to the selection of strategies

I offer what I call the corporate theory, which reveals how a given company can continue to create value. It is more than a strategy, more than a map to a position—it is a guide to the selection of strategies. The better its theory, the more successful an organization will be at recognizing and composing strategic choices that fuel sustained growth in value. – Todd Zenger, in an Harvard Business Review Article, 2013

We may think of entrepreneurs as scientists. They engage in theory development about possibilities and associated testing.

Entrepreneurs as Theorists
Teppo Felin and Todd R. Zenger
Strategic Entrepreneurship Journal
3: 127-146 (2009)

Teppo Felin – Google Site

What Sets Breakthrough Strategies Apart
Magazine: MIT Sloan Review Winter 2018 Issue
Innovative strategies depend more on novel, well-reasoned theories than on well-crunched numbers.

Updated on 5 August 2019, 4 June 2014